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Let's future-proof your brand
Is your mission-driven organization ready for AI search?
The way mission-driven organizations get discovered online is changing fast.
I help you diagnose where your brand is losing visibility—and design a plan to fix it. I offer:
- A tech industry insider perspective on AI-era search optimization and organic discoverability
- Custom analysis of your target keywords/queries, content, brand strategy and site performance
- Strategic action plans complete with content and asset design tailored to your exact goals
Alistar protocolos legales de manera rápida, fácil y sin errores con Proto.
Grovia helped us streamline our operations and scale faster than we imagined. Their mix of strategy and execution is unmatched.
Talia Smith
Head of Product at Forma
Working with Grovia felt like having an extension of our team. They understood our challenges and delivered real, measurable results.
Jordan Johnson
COO at Metricon
From the first meeting, Grovia brought clarity and momentum to our hiring strategy. We’ve seen a major improvement in team performance.
Samuel Torres
Founder at Bloomtech
Natalia has an unparalleled multi-adept skill set in digital design, brand design, multi-media, organic search strategy, and web development that is impossible to find elsewhere. That greatly benefited our team, including optimization of technical backend SEO, production of multi-media assets, and design thinking. One of Natalia's greatest assets is her attitude and drive. Her work speaks for itself!
Shawn Malloy
VP of Marketing,
Lindus Health
Lindus Health
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Throughout the dozens of projects Natalia and I worked on together at Curebase, she was a true powerhouse - leading and implementing a visual rebrand; overhauling the company website to drive nearly a 300% increase in conversions; as well as advising customers on UI/UX best practices. Aside from her breadth of skills and stunning portfolio, Natalia is a wonderful person. She is thoughtful, compassionate, dedicated, and incredibly reliable.
Becca Raffo
Marketing Lead,
Riverbay Management Group
Riverbay Management Group
Natalia possesses exceptional expertise in her field and excels in curating cohesive strategies that effectively unite visual identity with marketing efforts. Whether it is organic search optimization, developing brand strategies, designing user-centric experiences, or managing digital design initiatives, Natalia consistently excels in all areas. Her skills, coupled with her passion and commitment, make her an invaluable resource to any organization.
Allie McDevitt
Director of Marketing,
Accelant
Accelant
What I offer
I take tactics from tech to benefit purpose-led groups
I have watched AI fundamentally change organic search strategy from inside the tech world. That left me thinking - how can the new rules for online discoverability be applied to organizations whose top metrics for success aren't necessarily sales revenue, but the truly important stuff - volunteer signups, donations, even votes? That's where I want to help. So I translated insights from tech into custom, data-driven strategies for changemakers.
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SEO Strategy Consulting
Modern SEO—technical health, keyword strategy and content that actually earns visibility in a changing landscape.
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AEO Strategy Consulting
Prepare for how people search now—not just through Google, but through AI tools. I help position your content to show up in answers, not just rankings.
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Bespoke Asset and Content Design
Create content that’s structured to perform—clear, useful, and built to be understood by both humans and AI systems.
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Information Architecture Design
Design fast, accessible websites that support your content strategy and convert attention into action.
Campaign services
Running a campaign? Stay ahead of the AI curve with data-driven consulting and bespoke action plans.
I help progressive campaigns 1. Get oriented to the changing landscape of online discoverability 2. Diagnose where you need to optimize your website and branding to reach voters organically, and 3. Produce a custom action plan.
Services
Pre-launch consulting
Pre-launch Strategy + Roadmap
A clear breakdown of your brand's discoverability challenges, how to strategize around them, a prioritized roadmap with key asset design, target keyword strategy, and expert direction on what to do next.
Packaged pricing
Strategy based on your campaign's timeline
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Post-launch consulting
Visibility Analysis + Action Plan
A clear diagnosis of your visibility gaps, a prioritized roadmap with next steps, plus custom designed working assets you can immediately execute on—spanning target keyword lists, website wireframes, and site improvements.
Fixed pricing
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Your questions, answered
Get quick answers to the most common questions about my services.
1. What do you actually do as an SEO/AEO consultant?
2. What is AEO, and how is it different from SEO?
3. Do I really need to care about AI search if my customers—or audience—are humans?
4. Why do mission-driven organizations like mine need bespoke support?
5. Do you work with Republicans?
5. I'm skeptical about AI. Can I ignore this for now?
6. How does AI change brand and content strategy?
6. What kinds of problems do you help diagnose?
7. What do I get at the end of working with you?
8. What's the difference between your basic, advanced, and advanced + implementation support tiers?
7. Who is this best suited for?
Ready to get optimized for the AI era?
We start with a free, focused discovery call to understand your goals, audience, and timeline.
Based on that, I recommend the best way to work together—typically one or two tailored service options depending on your needs and how hands-on you want to be.
From there, you decide if it’s the right fit.
Based on that, I recommend the best way to work together—typically one or two tailored service options depending on your needs and how hands-on you want to be.
From there, you decide if it’s the right fit.
hello@natalialedford.design
